Getting traffic to your website really can be broken down into a paint-by-numbers system that can give you exceptional results.
Your first step is to decide on WHO your target prospects and customers are. To do that, take an hour or so, sit down with a note pad and a pen, and try to create a customer profile (or an Avatar) of who your ideal customer is.
Give your ideal customer a name, and describe him or her in complete detail. Where do they live, do they have a family, where do they work, what car do they drive – go into as much detail as you possible can.
Next, answer this question – what is this person’s biggest problem, their most cherished goal, or their biggest heart felt desire? Then, ask yourself how you can help them to solve their problem, or achieve their goals and desires, using your products or services…
Once you identify your perfect prospect, and come up with a solution for the prefect product, only then should you start to generate traffic to your website. If you don’t know who you should be targeting, you’re pretty much guaranteed to be attracting the wrong type of people. But if you know who to find these perfect customers, you’re success is virtually assured.
So, now you have found your perfect prospect, there are a number of traffic-getting strategies you can use to attract them into your business.
1 – Press Releases – You can get both short and long-term very targeted traffic by calling out to your perfect prospects using well written Press Releases
2 – Paid Advertising - You can use services such as Google Adwords, Yahoo Search Marketing, Facebook Ads, Media Buys, Banners, and many other forms of paid search advertising
3 – Ezine Advertising – If there are Ezines that target your perfect prospects, you can access these people very cost effectively by doing what is called a Solo Blast to the Ezine’s database.
4 – Search Engine Marketing – You can use websites, Blogs, Videos, Articles, Podcasts and any number of other strategies to generate organic search traffic. This is one of the biggest opportunities you can investigate when you are targeting your prospects online, and in future blog posts, I’ll cover the various topics in more detail.
For now, take the time to create your customer Avatar, and get clear on who you’d love to have buying from you in the future.
Warm regards
Rocky